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Investing FundamentalsChapter 1 — Build the Foundation

1-1 What Does Investing Actually Involve?

A page for sorting out the jobs your money has, and your goals for purpose, timeframe, and amount, before you pick any product

When people start thinking about investing, most jump straight to picking a product — "what should I buy right now?". But the first thing to look at, if you want a portfolio that actually fits you, is not a specific product. Start with the conditions: when will you use this money, how much of a fall would genuinely hurt, and how much are you trying to grow it to. Settle that foundation first and the products you need will surface on their own from the thousands out there.

What you'll learn
  • What you decide first is purpose, deadline, and a target amount — not a product.
  • Split your money into an emergency fund, money you need soon, and money you grow long term.
  • Once the job and the timeframe are set, you can see which products are candidates and which to leave out.
  • Even for the same product, how much of it you hold changes how the whole portfolio moves.

1. Before picking products, change the order you decide in

A common start is to buy whatever you see most on social media or at the top of a ranking — an S&P 500 fund, a global equity fund. As a way to get going that is not bad, but in this order, what you are holding it for goes fuzzy as soon as the price drops, and the decision to hold or sell ends up following how you feel that day.

What matters is deciding the job each pot of money has, and your purpose first. Ask "which products fit those conditions?" after that, and your choices stop wobbling.

Compare the order in which you pick products
Deciding your purpose and horizon first gives you a yardstick for judging products
The common order
1
Look for popular productsBrowse what you see on social media and ranking lists
2
Just buy somethingPurpose, deadline, and amount are still vague
3
The price moves start to worry youWhen it falls, you do not know what to do
4
You waver between selling and holdingWith no yardstick, each day's move swings your mood
Starting from your purpose
1
Decide what each pot of money is for
2
Understand what each product does
SavingsGov. bondsMutual fundsREITsCrypto
Time depositCorp. bondsETFEquities
Lower riskHigher risk
3
Decide how much of each to hold
DefensiveGrowth
Deposits 15%
Bonds 42%
Equities 43%
Expected return9.9%(+¥98,750)
Risk±13.1%(±¥130,698)

Annual guide on ¥1,000,000. Actual products and correlations will change these figures.

4
You can keep going with confidence

2. Split your money into three jobs

Rather than treating your money as one lump, group it by when and why you will use it. A different kind of product suits each job.

1. Emergency fund

Start by securing an emergency fund for the unexpected — the money that protects you through sudden illness or job loss. What matters most here is not yield but being able to withdraw it at any time with the principal intact. An ordinary savings account is usually the most reassuring place for it.

2. Money you need soon

Next, set aside money you need soon — funds already earmarked for something within a few years, such as a house deposit or school fees. If the balance has fallen by the time you need it, your plan breaks, so there is no need to reach for risk. Time deposits, government bonds, or relatively stable corporate bonds suit money that must be protected.

3. Money you grow long term

Finally, anything you will not touch for ten or twenty years is money you grow long term — retirement savings being the classic case. This is the money investing is really about. Because the whole premise is growing it slowly over a long period, you can accept some price movement and reach for return with mutual funds, equities, ETFs, or REITs.

You do not have to get the split perfect from the start. What matters is not putting your near-term living costs or money you need in a few years into investments. Invest only "money you have no plans for" in things like equities. Drawing that line is the first step.

3. Match the product to the job

A map of products by time horizon and risk
Lower left is safer and suits short horizons; upper right carries more risk and suits long horizons. Mutual funds span a wide range depending on what they hold
Emergency fundMoney you need soonMoney you grow long termUnder 1 year1–5 years10+ yearsTime horizon →Principal safeSmall swingsMedium swingsLarge swingsRisk ↑SavingsTime depositGov. bondsCorp. bondsMutual fundsETFREITsGoldEquitiesCrypto

Once the job and the goal are visible, the field of products narrows a lot. For a house deposit you need in three years, not losing it matters more than growing it — so deposits or government bonds are a more natural fit than equities. For retirement money more than twenty years out, equities and mutual funds become easy candidates even with movement along the way.

The last thing to look at is not only what you hold but how much of it. Holding ¥200,000 of a ¥1,000,000 pot in equities and holding ¥800,000 in equities produce very different swings for the portfolio as a whole. Once you can see which money you are investing and for how long, the next step is looking at the return and risk of each product.

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